Sales and Marketing Alignment Workshop
This service is where you would hold workshop training to align expectations between sales and marketing.
MQL and SQL Definition
This service is where you would define what constitutes as an MQL (marketing qualified lead) versus an SQL (sales qualified lead). This service is critical to sales success, since it’s the handoff point between marketing and sales.
Sales and Marketing Goaling
This service is where you would collaborate with your client to align around SMART goals for sales and marketing that you will eventually track against.
This service is where you would align and set service level agreements that sales and marketing will adhere to. Service level agreements align expectations and keep everyone on track.
Sales Content Assessment and Optimization
This service is where you would audit the sales content being used by your client. Is the content up to date? What needs to be optimized? What needs to be created? Asking these questions will help you identify the gaps in your sales enablement strategy.